Recent Blog Posts

Your First Resume

Posted By on May 19, 2013

first resume after graduationIn the Phoenix area, Arizona State University had graduation last week. Across the country, other colleges and high schools will be following their lead, sending tons of young people out into the world of work, many of them unprepared for even the first steps. This is a great time to get those graduates in the right frame of mind with a fantastic resume. Whether they’re headed to college, grad school, or a professional position, that first resume lays the groundwork for a lifetime.

If you were lucky, you had some education in high school or college about how to build a resume, but what we’re teaching our young people is often 10+ years old and not appropriate for this marketplace. I can’t tell you how many resumes I review that have an old-school objective on them! Starting your document with, “To obtain a position in which I can …” serves no one! Also, many older style resumes are loaded with bullets and focused on tasks rather than accomplishments. These young people need our help!

Although it may seem daunting to write your first resume (or one for your child), the same rules apply here as they do for an experienced executive.

Start with a Title

Objectives are passe. In actuality, they’re more about you than they are about the employer. Instead of an objective, start with a succinct, clear title. If you’re not exactly sure what you want to do, put something that’s a little more generic for cold applications (such as a resume for a job fair), and then change the title for each position for which you apply.

Summarize Yourself

Too often, I see new grads (and others!) missing the vital marketing component of their resumes: the summary. A summary truly answers the question, “Why should I hire you?” Without this, I have no idea why you’re the best candidate for my position. Remember to include this brief section right after the title so you set the tone for what the reader should expect. Also, add in a keywords section so the resume registers on applicant tracking systems (ATS).

Remember Accomplishments

A resume’s strengths lie in its accomplishments. Once you’ve set the tone of the document with a title and solid summary, keep the momentum with accomplishments. On your first resume, you may be at a bit of a loss as to what your accomplishments are, but I’m pretty sure you’ll still have them. You may need to get out of the traditional chronological format to really think about those ways you’ve added value in the past, and don’t get stuck on just paid positions; volunteering and school clubs are great places to accrue accomplishments.

Writing a first resume can feel like a big task, but getting started on the right foot will set you up for future successes. If you’re curious if your resume stacks up, send it to info@grammardocs.com for a complimentary review.

New Year, New Job

Posted By on January 1, 2013

new year new jobHappy New Year! As you work off the hangover, dehydration, and lack of sleep from the celebrations of December 31, in the back of your mind, you might be thinking about resolutions. It’s part of the tradition that happens every year to make promises to ourselves, the kind that by April we seem to have completely forgotten. But why not change that in 2013? It’s time for a new year, new job!

One of the first things you need in your job search is a resume, but that’s not the golden goose that will make a job magically show up. In addition to having a piece of paper that showcases all of your talents and accomplishments, you need connections, a great 30-second presentation, and a strategy.

When you’re looking at your resume, be sure that it fits YOU, not EVERYONE. Too many times, I receive resumes from people who have a chronological format but really need something more nontraditional, like an altered chronological or a functional format. Those are actually the resumes I love to write because they offer more of a challenge and really bring the job seeker to life on paper. You want the reader of your resume to see how you are better than anyone else who applies, and that might not be best shared with a traditional layout.

If you’re currently unemployed, you have time to build a strategy to get this job. Have your great resume. Build a quick 30-second answer to “What do you do?” and figure out how you’re going to tackle this goal. Incorporate some online networking (LinkedIn, Twitter, Facebook), in-person networking, and actually applying for jobs. Look for local job fairs and check out the hidden jobs on LinkedIn or through your network. You’d be surprised what people know and will offer, but you have to ask first.

Before you know it, you’ll be on your way to a new job for the new year. This is the time! Your 2013 is going to be amazing!

Holiday Job Searching: It May Be the Best Time

Posted By on December 10, 2012

We are now fully immersed in the holiday season, and if you’re a job seeker, you may think that the rest of the month is a waste for your search. For many employers, though, this is their final push in their fiscal year, and they need to hire now. For you, holiday job searching may be the very best time for you to transform unemployed into employed.

If you’re interested in seasonal employment, it’s a no-brainer that this is THE time to look for a position. A stroll through any mall in the US will reveal a multitude of “now hiring” signs, as retailers are right in the middle of their busiest time of the year. Even if you’re gainfully employed, you may choose to begin some holiday job searching just to create a little more cushion in your bank account for your own seasonal expenses.

But if retail sales isn’t for you—or you’re looking for something a bit more long term—December can still be the perfect time to start or continue your job search. Since many job seekers are focused on the holidays, that means applications are down—while those positions keep getting posted. Just because it’s the holiday season doesn’t mean that business comes to a stop; many companies continue to hire through the end of the year, some in an attempt to prep for 2013.

So continue that holiday job searching with the same energy you had before December. You may find that your efforts will pay off because you’re one of the few in the game.

Perfecting a One-Page Info Sheet

Posted By on October 13, 2012

Although nothing short of an interview can share all of the stories and information you want a potential employer to know, you have to get that interview somehow. And that’s what a resume is designed to do. But what if you are attending career fairs and workshops or a networking event? You could pass out a two-page resume and overwhelm people, use a business card with little to no information on it, or you can wow potential employers with a one-page info sheet that presents your key points in a quick and easy read.

In a large city, there are bound to be a number of in-person gatherings where job seekers can mingle with potential employers. Generally speaking, there will be a lot of other wanna-be employees vying for their attention, so you need to stand out quickly. Naturally, one way to do that is with an excellent resume, but sometimes that feels like too much. And since etiquette says we don’t staple the two pages together, and you don’t want to submit a folder, a one-page info sheet is an excellent way to differentiate yourself right out of the gate.

So what should you include?

Obviously, first and foremost will be your name and contact information. Put them front and center. Then share your value proposition. On a resume, the next order of business would be a title — and that’s great if you know what you want and that it fits what the employer needs — but that might not be the case at a career fair, so your value proposition will serve to sell you and state how you can solve the employer’s problems. Make it no more than one to two sentences, a summary of your talents as they relate to your targeted companies or positions.

Then highlight some of your best accomplishments. For a one-page info sheet, three or four would probably be enough. Make them strong; this is not the time to be modest!

Finish up with a list of employers (or just those that are relevant) and your education. You may even want to add a sentence at the end like: “Like what you see? To learn more, let’s schedule an interview.”

Your one-page info sheet is portable and can be impactful if you hit it hard. With this, a great outfit, and a winning smile, how can you lose?

Land Your Next Job with These Employment Tips

Posted By on September 21, 2012

Look around and you’ll realize that the job market has improved. I’m not talking about the rhetoric associated with the presidential election; I mean real-world examples of people getting jobs. But how are they doing it? These employment tips will get you on the road to improving your job search and landing a great position.

Employment Tip #1: Have a great resume
There are a lot of components that go into creating a great resume, and you need yours to resonate with human eyes as well as applicant tracking systems, or ATSs. This tip could be a 1,000-word article all on its own, but at the very minimum, make sure you have a clear job title, strong summary, keywords appropriate to your industry, and clearly identifiable, results-oriented accomplishments. If you’re not getting calls, it’s likely your resume.

Employment Tip #2: Be ready for the interview
I run across so many people who aren’t sure how to sell themselves in an interview — even if they’re in sales and marketing. The trick is to think of yourself as a widget to be marketed and sold. You should be ready for those “Tell me about a time when…” questions as well as the all-important “Why should I hire you?” zinger. If you’re getting calls and no job offers, it’s likely your interviewing skills.

Employment Tip #3: Leverage your connections
Even though I’m in the business of writing resumes, I tell people all the time that your connections should be your biggest factor in finding a new job. Statistically, most people have 200 people in their database. Reach out to them! And don’t undersell the effect of social media in applying this tip. LinkedIn, Facebook, and Twitter can help you get in touch with the right people faster.

Employment Tip #4: Keep track and follow up
Be sure to track your approaches and results. Follow up with people you meet, whether through an interview, networking, or social media. Say thank you to people for helping. Know what you have done and are doing so you can make adjustments and land that job.

If you are unsure how to create a winning job-search campaign, we can help. Contact us to schedule a free mini-consultation.

Ring, Ring! Be Sure Your Phone Supports Your Job Search

Posted By on May 30, 2012

I don’t know about you, but I’m not much of a phone person. I always feel like I’m intruding on people when I call them. So when I call someone and hear, “Please enjoy this music while your party is reached,” I’m ready to hang up. What generally follows is some loud, hard-to-decipher music (using that term loosely) that makes my ears hurt. If you’re a job seeker, this little ringback tone may lose you an opportunity before the employer even has the chance to speak with you.

If you’re over the age of 35, you might think this is an issue for the teens and 20-somethings. You’d be wrong. In fact, I recently called a client who is in her late 40s, and she had a ringback tone on her phone. I almost hung up—and she’s planning to give me money. What if I were looking at a pile of resumes and one of the people I called had a ringback tone? Yep, I’d probably hang up and go to the next one.

When you’re on the job search, be sure that your phone reflects your professionalism. Get rid of the ringback tone. Change your voicemail message to something simple and direct (“Thanks for calling; I’m not available right now, but please leave your name and number, and I’ll get back to you as soon as possible.”). And of course, call people back promptly.

You may not have even thought about the phone—especially if you’re more of an email person—but you’ll come across those who will pick up the phone to call you, and you need to maintain the same professional tone across your job-search campaign.

Pocket Resumes

Posted By on August 29, 2011

Recently, I came across a blog on glassdoor.com about “pocket résumés.” The suggestion was that job seekers should always carry a miniature version of their résumé with them, either in the form of a business card or an iPhone app. While the idea of carrying one’s résumé in an app was new to me, the idea of carrying a mini billboard is one I’ve been sharing with my clients for a long while.

When you go to networking events, you may be prepared to take résumés with you, but the truth is that most people don’t want to receive an 8.5 x 11″ document when they’re meeting dozens of people. But what everyone DOES expect to receive at a mixer is a business card. As a job seeker, you can maximize the information you share on this tiny billboard—and create a pocket résumé.

A business card is a minimal investment; on VistaPrint.com, you can even find a free option. The trick is to include just enough but not too much to grab someone’s attention. Obviously, you will want to include your name, email address, and phone number. A LinkedIn URL is also helpful. In addition, both sides can be used to showcase talent areas. This is not where you want to put specifics such as companies worked and colleges attended; you want to get to the point quickly! I typically encourage clients to add in a title and some targeted keywords, one or two great accomplishments, or a strong branding statement.

Once you have a great card, remember that you don’t want to be shoving it in everyone’s hands at the event. Instead, wait until you’re asked for your card. And don’t run after everyone you see; target a handful of people and create some meaningful conversations. While most people do want to help others, they’re more likely to do so after getting to know you a bit.

Whether you carry your pocket résumé on a business card, a phone app, or even verbally with a great 30-second commercial, be ready to share your value quickly. You’ll find that you’ll make a great first impression, and it can turn into your next job!

How Many Resumes Do You Need?

Posted By on August 8, 2011

Often, when I’m out in the community reviewing résumés, job searchers proudly boast, “I have about 50 versions of my résumé; I just brought one with me today.”

50 versions?! Seriously? What I always tell people is that you really only need one résumé: your master résumé. If you’re looking within a set industry, why would you need multiple versions? What you did at past positions won’t change. And if you’re like most people, you’ll have a hard enough time coming up with ANY accomplishments, much less a variety for different positions. So that means that from the professional experience to the end of the document will probably never change.

While you don’t need to change the whole document, you definitely should be looking at the top third of your résumé before you send it out to a new opening. That section includes your headline/title, summary, and areas of expertise/keywords.

Headline/Title
Although you may have set yourself a title to pursue, each company will likely call it something different, so be sure your résumé reflects their language.

Summary
Who you are at the core won’t change, but how you sell yourself to each position probably will. Reread this paragraph with the job description in front of you. What are they looking for you to do? What problems do they want you to solve? These are imperative to include here because this is the section that’s most likely to be read.

Areas of Expertise/Keywords
While your core competency areas are static, the ones you’ll showcase—and how you’ll sell them—may change. Look at the job description for the “must have” section. Many companies are reviewing résumés via a scanning system first, so if you don’t have the right keywords, you may never show up.

Save each document with your name and title: “Joe_Smith_Customer_Service_Manager.” That way, you’ll know to where you sent it when you’re looking back.

If You Don’t Have a Job, You Might Not Be Able to Get One

Posted By on August 2, 2011

It’s coming from everywhere these days: Many employers are only looking for candidates who are currently employed. Others are willing to expand their nets to those who have been unemployed six months or less. But I know, as a résumé writer and reviewer, a huge amount of job seekers don’t fall into that category. If you need to have a job to get a job, what do you do if you’re in the category of folks who have been without for six months or more?

Lying on your résumé is never a good choice, but the truth is that most candidates actually ARE working in some capacity. Many talented job candidates are busy doling out advice and support as a consultant, even if they haven’t hung up a shingle to advertise that effort. On your résumé, though, it’s a good idea to fill in that gap with what you really have been doing for the time you haven’t been working in Corporate America.

What you may not know is that you don’t need an LLC or business license to say that you have a company. Call it Smith Consulting and put it on your résumé. Share what you have been doing as your own entity. Perhaps you’ve helped a significant other, friend, or relative with business-related issues. The catch is that you can’t put a “pretend” position on your résumé if you can’t back it up. Like any other position, you’ll still need to have an overall job scope and, more importantly, accomplishments. Be sure that a prospective employer can follow up with your clients (whether they paid or not, if you helped them, they’re clients).

If you cannot say that you have been consulting, try volunteering to fill the gap. Some job seekers are helping out at career networking groups or even in their own industry. That is pertinent information to share—and it might help you to look more relevant in the job search.

Have questions about how your résumé stacks up? Email it to us for a complimentary review.

 

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Welcome to the 21st Century!

Posted By on July 11, 2011

Everything changes. It’s part of life. And, like everything else, your résumé needs to update to keep up with the times and what employers are expecting from applicants. When I started writing résumés 15 years ago, they consisted of a series of bullets saying what you did in those positions of the past. Strategy was not included, and a résumé amounted to little more than an extended job application.

If you haven’t written a résumé in more than a decade, yours probably looks a lot like that old style. It’s a list of what you did, what you did, what you did…well, you get the idea. At that time, unemployment was low and employers did have the time to sift through each document and find the gems needed to make that all-important decision to call the applicant for more information.

Now, most employers don’t have the time to pour through all of the superfluous information to find what it is you’re really trying to share. You need to give it to them in a way that jumps off the page. You MUST have a strategy—and that changes from person to person and from position to position. For instance, a new college graduate’s résumé will differ from a person who’s been in one job 25 years, and they’ll differ from a person with five jobs in 15 years. Each person is unique, and the résumé should convey your individual talents as appropriate for that position.

If you have questions about how your résumé stacks up, let us help! We’ll provide a complimentary review of your résumé with no-holds-barred feedback. Email it to us now.